SEAT, the Spanish car manufacturer renowned for its unconventional competitive approach, ventured tastefully into Dubai with a first-time conference that presented SEAT’s current advertising campaigns and marketing activities expected to be released in the Middle East and AGCC countries. The two-day conference was held at the Al Bustan Rotana Hotel on the 26th and 27th of May, 2004, from 9am-6pm. SEAT importers and agents of these countries, including Mr. Volkmar Steinhorst, Regional Manager of SEAT S.A, and Mr. Fernando Raja, Area Manager, were present at the conference to promote the new SEAT Altea model. Recently launched at the Geneva Motor Show during March 2004, the SEAT Altea is causing temperatures to rise, with SEAT devotees and car enthusiasts greatly anticipating the SEAT Altea launch in the region.

Organizers from Spain and representatives from the Middle East and AGCC, including United Arab Emirates, Egypt, Jordan, Kuwait, Lebanon, Saudi Arabia, Syria, and Yemen enthused about the new model from SEAT, which is now bringing distinctive design in a sporty package to the drivers in the region. After making a stunning debut at the Geneva motor show, the SEAT Altea is ready to challenge enthusiasts around Middle East.

A model that heralds a new generation of products, the SEAT Altea spearheads a new vehicle concept within the range, the MSV (Multi Sports Vehicle), which adds innovative, suggestive styling to compact mono-space values as well as the underlying characteristic of all SEAT models. The SEAT Altea comprises of technologically advanced elements from the Audi and Lamborghini groups, increasing its power and reliability while giving it a truly sporty character. The SEAT Altea now leads the long line of SEAT cars, Ibiza, Córdoba, Léon, Toledo, Alhambra, all legendary in quality and style.

During the marketing conference, SEAT Importers presented the Marketing Activities developed in their countries, including advertising events, and motor shows that took place in the region. As a young brand with a history of ATTITUDE, SEAT has the drive and extroverted personality that produces cars embodying the human spirit. SEAT’s enthusiasm and unique driving philosophy was palpable throughout the conference, which animated attendees, and convinced them that the rush of competition is always beating in the heart of SEAT.